l as creating positive image. Competitors are the most important factor which should be taken care of, while making all the decisions of the organization. The weakness of the competitor becomes the strength of your organization. Besides various other techniques such as low prices, giving discount, increased quality etc, another technique used to get competitive advantage is the use of plastic cards. If you are using more advanced form of plastic business cards having good quality picture, beautiful design, attractive logo and nice color as compared to your competitors than you will definitely win the public confidence and your success will be sure. It means that instead of taking plastic cards just as a source of general information to the public, the companies can also use it as its weapons against competitors. Although it seems odd that plastic cards can act as a weapon, but it is true. For example if one boutique is using a sophisticated plastic business cards of good quality and it's competitor is not using sensible design or color in it's business card than it would definitely be an advantage for the first boutique. If we discuss the importance of business cards from economic point of view, than we come to know that due to financial crisis of 2007, the economy of the whole world is in depression stage and there is very less economic activity in the national as well as international market. Most of the companies have filed their cases for bankruptcy and remaining are at the ending stage of their business. Their is very less capital in the organizations. After the world crisis of 2007 all the policy makers of the world have collaborated with each other to make such policies which can help us in future to overcome any unwanted situation. It is the need of the day to choose such a strategy which should be flexible and which can manage to work properly in the changing business conditions because now days every new event affect the trends and growth level of the economy. The concept of plastic business have also came in to existence after all those events. In such a depressed state, plastic business cards are the best mode of advertisement. Its prices are very reasonable and in this state of economic growth they can be used by all the companies irrespective of the fact that they have fewer budgets. Moreover their good point is the time required for their preparation. Plastic business cards take less printing time so there are no issues of large campaign of long term advertisements because now by using business cards we can get the response or results with in short period of time. Plastic business cards help you to become contactable business man because the informati