iced that it came from a web site called www.deloreansforsale.com you would click on the image. On the next page in the bottom frame where the web page of the image is located you see a deal on a DeLorean that you like the looks of (from finding out with the help of Google Image search) for sale for only $1000!This is just one possibility out of many showing how Google Image can be beneficiary to your web site. If the web page is intriguing enough people will visit your web site to see what else they come across. Maybe someone will do an image search on afghans and discovered a class or video on the subject from your web site. The possibilities are endless.An Overlooked Way to Get TrafficOptimizing the images on your web site is often an overlooked way to get genuine traffic. In the past stuffing the <alt> tags of a image (the text that shows up when you rest your mouse pointer over a picture) with keywords got you ranked high, but the search engines soon discovered the abuse of this and now penalize web sites for it. Optimizing the images for a web site done correctly can gain traffic to your web site. Granted it is not as targeted as web text searches on the internet, but this often overlooked way can bring traffic and sales to your site.How Does Google Rank for Images?Google looks at these factors when determining what images to rank first in an image search: Image File Name <alt> Text of Image Text Surrounding the Image Page Title and other Web Page FactorsIf you were to do a few searches using Google Image search you would discover easily the commonality of the top ranking images. The most important are the file name, alt text, body text surrounding the image, and page title. I will describe these further.Image File NameWhen you do a Google Image search and right click on the image to save it you see the file name of the image. You will discover that the top images usually have the keyword you typed in your search query.<alt> TextIf you are using Internet Explorer and rest your mouse pointer over the image displayed in the web page where it came from you will discover that the top images also contain the keyword you used in your search query.Text Surrounding the ImageYou will notice that Google takes text containing your keyword search query and displays it next to the image for a brief description. Google uses this method in regular web text searches as well. So it is plain to see that this is relevant to Google Image Search as well.Page Title and Other FactorsIf you notice the page t