orselessly relevant, shun flowery digression.For in-depth insight into the mysterious yet no-nonsense art with a powerful pay-off, study the MySmallBusiness tips list that taps the ideas of small business specialist website designer Rob Cooper (www.JumpStartWeb.com). Learn how to make your search ranking soar.1. Polish your presenceBefore digging deep into optimization, check that your site warrants traffic. Ensure it blends abundant relevant content with professional design and "calls to action" that signals the next step visitors should take.2. Research the competitionInvestigate what terms people in the market use for your product or service. Deploy the Google keyword tool (https://adwords.google.com/select/KeywordToolExternal) to learn the terms' search volume and importance. Then prioritize the keywords you pick.3. Tackle titlesUse the "title tag" strategically. This vital "meta tag" at the top of the page, which contains highly searched relevant keywords, is a vital "on-page" SEO ingredient. So, insert each page's keyword in its title tag -- ideally at the start.4. Pepper pages with keywordsEvery page should repeatedly feature one keyword. Ensure the page you choose for each keyword is relevant to the page that you optimize. Embed that keyword several times.5. Go the extra "meta" mileThe "meta keyword" tag where you insert text invisible when viewed through a browser gets overlooked, but is a good slot to put less competitive terms and keywords for company name misspellings. If your business is called "Kaos Computers", people who hear the name will mistakenly type "Chaos Computers". So, the dud spelling must be covered.6. Lin to do in order to get your business listed, go to the website and search for your name. Sometimes your business will already be listed, so you'll just need to edit the details and make sure that they are correct. If your business isn't already listed, you'll want to go to the Google places home page and "Add your business". In order to verify that the business is in fact yours, Google will send you a secret PIN via snail mail or telephone.The Google Maps listing is far more interactive than you would expect. In addition to the name, telephone number and address of your business, you can add the link to your businesses' website, links to videos and photos and more. This will create another central hub that connects all of the important information about your business in one place and improves your Google CV and search engine ranking once again.Sometimes people think that because their business isn't a shop or store that they don't have a pl