eally difficult to run a successful campaign. There are many excellent ways of improving online visibility but there are also many illegitimate ways of doing it too, and these black hat techniques can easily get a website blacklisted from search engine results pages. With so many different rules, regulations and stipulations it is really important that search engine optimization be done correctly with the best SEO company. It does not have to be a local company that you use, either. Thanks to the Internet and a global economy it is easy to work with businesses that are anywhere in the country.So, what is search engine optimization? Think about the last time you Googled something and pages of results were displayed after you hit the Enter key. You realize that there are thousands of resulting websites that are displayed for you, so you leaf through the first couple of pages to skim the sites to see which one might have what you are needing. How does Google determine which websites will be listed first? It is obvious that the website in position three on the list will get many more visitors that a website in position 846, so how are websites ranked? This is precisely the job of the SEO company, and getting websites to rank high in those search results pages is searc free rein to advertise or promote products and services. The resource box is generally 4 -10 lines long.- The article should be published as-is, with change requests made to the author.- No spamming allowed. If the article is sent to a list, the list must be voluntary - without automatic email additions.- No use on offensive sites or in inappropriate newsletters. Guidelines generally list the usual culprits - porn, violence, etc.Each site, group, and individual has slightly different publication guidelines so be sure to read them before using an article.Advertising RevenueOver the past few years, advertisers see less response from banner ads and other online advertisements, making them more reluctant to pay based on CPM (cost per thousand impressions).This reluctance is reflected in the percentage of total online advertising spent on pay for performance programs. Pay for performance deals have grown from 4% of advertising revenue in 1998 to 21% in 2002 (Note 1).Pay-per-click programs have largely contributed to the surge in performance deals. Keyword Search has jumped from 6% of total online ad revenues in fourth quarter 2001 to 21% during fourth quarter 2002 (Note 2).Under the pay-per-click model, advertisers pay only when someone actually clicks on an ad. Two of the most popular pay-per-click programs are Google AdWords and Overture. Both place advertisements on their own sites as well as with search results of a few large search engines and directories. Largely, individual site owners could not generate advertising revenue through these programs.Until now.Generating Advertising Revenue with Google AdSenseGoogle's AdSense opens the door for Publishers to generate advertising revenue through AdWords. Publishers put a snippet of javascript code on their pages through which Google serves highly relevant AdWord advertisements.Google pays the publisher part of the revenue earned when someone clicks on an ad. The formula used to figure AdSense payments is not disclosed, as explained in the Google AdSense FAQ: "Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks." (Note 3)I have been an AdSense member for just over a week. I am not allowed to disclose payment figures. I can say initial results - both click rates and payments - significantly exceed my expectations. For examples of how I set up articles with AdSense on WebSiteMarketingPlan.com, have a look at some of the articles on the guest author page here: be considered as a publisher in the AdSense program, you must submit an application. Once your site is reviewed, Google will accept or reject your site. Acceptance is not automatic. Before you apply, check your site against the guidelines explained in the program's terms and in the FAQ.Combining Content Articles with AdSense: A "Four Way" WinOn